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5 Pillars of Advertising Strength
1. Best Distribution Method
The first week of every month, Our Town is direct mailed to over 19,000 of the
highest income homeowners in the Gwinnett area. Direct mail distribution
is the most effective way to target and reach consumers; however, it is also
expensive on an individual level. Our Town gives you, the advertiser, the
benefit of direct mail at a very affordable investment rate. Additionally,
over 1,000 copies are distributed to lobbies and waiting areas throughout the
community.
2. No Wasted Ad Dollars
Most local business patrons come from nearby neighborhoods. In fact, the majority
of customers live within eight miles of the stores they shop. With Our Town, local
businesses will advertise to local consumers and won't experience any wasted ad
dollars on people who are unlikely to travel for their products.
3. The Most Desirable Target Customers
Our Town's targeted distribution to the Gwinnett area's highest income neighborhoods,
gives you the ability to reach prospects with the means to purchase your products
and/or pay for your services.
4. Highest Quality Format
Our Town's combination of high quality glossy paper and bright newsprint makes it the
perfect environment for you to stand out from the competition and showcase your message
for the highest level of impact with your target customers.
5. Longest Shelf Life
Our Town brings together the strengths of both newspaper and magazine. It has
broad-based appeal and a coffee table display quality. The articles, stories,
photographs, and beautiful covers are all conducive to a long shelf life, which
means continuous exposure for your business. Many readers will collect Our Town
each month.
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